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What Owning a Gallery Taught Me About Art, Responsibility, and Boundaries
For a year, I owned and operated an art gallery on Kalamath Street in Denver, Colorado. It was a meaningful experience that quietly shaped how I work now — in ways that no longer require constant explanation. Running a gallery showed me what actually holds a show together, and what slowly pulls it apart. What I Thought Owning a Gallery Would Be I thought it would be mostly about creating beautiful shows, supporting artists, and building community. And for the most part, that
Martha Fletcher
Jan 92 min read
Etsy
Last year, I tested Etsy by listing a 24x30 acrylic on canvas, unframed, priced at $325. The painting—a minimalist piece featuring a bold red barn beneath expansive skies—was inspired by themes of solitude, stillness, and resilience. In a gallery setting, this size and style would typically be priced closer to $650+, but by selling directly on Etsy I was able to make it accessible at $325. And I’m happy to say—it sold. Experiment costs: 20 cent listing fee. Why Etsy ? I es
Martha Fletcher
Dec 11, 20252 min read
Silent Auction
This year, I’ve sold over 50 original pieces of art including 3 commissioned pieces—each one finding its way into the hands of collectors who connected with it in their own unique way. But as an artist and entrepreneur, I’m always exploring new approaches to share my work and connect with people. I decided to start with a Silent Auction—a format I’d seen succeed at fundraisers and community events, but never tried for myself. Experiment costs: $0 The Setup For this first at
Martha Fletcher
Dec 11, 20253 min read
Hosting a Pop-Up Gallery Show
Back in October of 2022, I was not an artist but was interested in becoming a host and curator. I organized a one-night pop-up gallery event designed to bring art, music, and community together in a rental gallery space. The Setup The evening featured a mix of sensory experiences: Live music filled the gallery with energy. A local chocolatier offered handcrafted treats. Wine service encouraged guests to mingle and linger. Three artists participated, each representing a differ
Martha Fletcher
Dec 11, 20252 min read
Hosting Pop-Ups on First Friday on Santa Fe
Before I ever painted, I was drawn to the world of art through curation. I loved the idea of creating fun experiences. During one First Friday season on Santa Fe, I organized a series of three pop-up shows, each one an experiment in collaboration, community, and chaos. 😀 What worked: The pop-up space was a photography studio positioned in the heart of Santa Fe. There was always heavy foot traffic. Each artist contributed to the cost to cover the space so it was cost effecti
Martha Fletcher
Dec 11, 20252 min read
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